{"id":960,"date":"2025-03-14T11:25:22","date_gmt":"2025-03-14T17:25:22","guid":{"rendered":"https:\/\/imagora.mx\/?page_id=960"},"modified":"2025-03-29T22:15:12","modified_gmt":"2025-03-30T04:15:12","slug":"metodologia","status":"publish","type":"page","link":"https:\/\/imagora.mx\/sitio2025\/metodologia\/","title":{"rendered":"METODOLOG\u00cdA"},"content":{"rendered":"<p><div class=\"et_pb_with_border et_d4_element et_pb_section et_pb_section_0 et_pb_section_parallax et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t<span class=\"et_parallax_bg_wrap et-pb-parallax-wrapper\"><span\n\t\t\t\t\t\tclass=\"et_parallax_bg et_pb_parallax_css et_parallax_bg--et_pb_section_0\"\n\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/imagora.mx\/sitio2025\/wp-content\/uploads\/2025\/03\/bg-gral.jpg);\"\n\t\t\t\t\t><\/span><\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_center et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>METODOLOG\u00cdA<\/h2>\n<h3>No hay secretos, <strong>puro trabajo<\/strong><\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3><strong style=\"color: #f5572a;\">Im\u00e1gora es un ecosistema creativo,<\/strong> <strong>un entorno din\u00e1mico en el que convergen ideas, talento, herramientas y metodolog\u00edas para generar innovaci\u00f3n y soluciones originales en comunicaci\u00f3n estrat\u00e9gica.<\/strong><\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Trabajamos como un sistema interconectado donde distintos actores (personas, marcas, tendencias, tecnolog\u00eda y espacios) colaboran y se retroalimentan para fomentar la creatividad y la producci\u00f3n de contenido de valor para la comunicaci\u00f3n estrat\u00e9gica.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_2  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>ECOSISTEMA IM\u00c1GORA<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_3 et_pb_equal_columns  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_5 et_pb_column et_pb_column_3  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" src=\"https:\/\/imagora.mx\/sitio2025\/wp-content\/uploads\/2025\/03\/icono-personas-y-talento.svg\" alt=\"\" title=\"icono-personas-y-talento\" class=\"wp-image-1571\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h4>Personas<br \/>y talento<\/h4>\n<p>Somos un s\u00f3lido equipo de Dise\u00f1adores, Comunicadores, Publicistas, Redactores, Estrategas y Creativos.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_5 et_pb_column et_pb_column_4  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" src=\"https:\/\/imagora.mx\/sitio2025\/wp-content\/uploads\/2025\/03\/icono-espacios-y-cultura.svg\" alt=\"\" title=\"icono-espacios-y-cultura\" class=\"wp-image-1563\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h4>Espacios<br \/>y cultura<\/h4>\n<p>Trabajamos en un ambiente de colaboraci\u00f3n, respeto, experimentaci\u00f3n y pensamiento fuera de la caja.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_5 et_pb_column et_pb_column_5  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" src=\"https:\/\/imagora.mx\/sitio2025\/wp-content\/uploads\/2025\/03\/icono-herramientas.svg\" alt=\"\" title=\"icono-herramientas\" class=\"wp-image-1565\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h4>Herramientas<br \/>y tecnolog\u00eda<\/h4>\n<p>Siempre a la vanguardia para aprovechar lo mejor del software, la inteligencia artificial y las plataformas para proyectar nuestra creatividad.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_5 et_pb_column et_pb_column_6  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" src=\"https:\/\/imagora.mx\/sitio2025\/wp-content\/uploads\/2025\/03\/icono-tendencias-e-inspiracion.svg\" alt=\"\" title=\"icono-tendencias-e-inspiracion\" class=\"wp-image-1572\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h4>Tendencias<br \/>e inspiraci\u00f3n<\/h4>\n<p>Atentos y receptivos a las influencias que nutren la innovaci\u00f3n (arte, moda, cine, m\u00fasica, viajes, libros, videojuegos).<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_5 et_pb_column et_pb_column_7  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_4\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" src=\"https:\/\/imagora.mx\/sitio2025\/wp-content\/uploads\/2025\/03\/icono-colaboracion-y-sinergia.svg\" alt=\"\" title=\"icono-colaboracion-y-sinergia\" class=\"wp-image-1562\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_8  et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h4>Colaboraci\u00f3n<br \/>y sinergia<\/h4>\n<p>Nos conectamos con equipos, disciplinas y clientes para desarrollar proyectos integrales.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_4  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_8  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_9  et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3>Este ecosistema creativo es el motor que nos permite proponer <strong>campa\u00f1as innovadoras, estrategias de contenido y soluciones impactantes<\/strong> para las marcas.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_2 contacto  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_5 et_pb_equal_columns et_pb_gutters1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_4 et_pb_column et_pb_column_9  et_pb_css_mix_blend_mode et_block_column et_pb_column_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_10  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_10  et_pb_text_align_center et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>CONTACTO<\/h2>\n<h3>Platiquemos de tu proyecto o empresa<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"et_pb_contact_form_0\" class=\"et_pb_module et_d4_element et_pb_contact_form_0 et_pb_recaptcha_enabled et_pb_contact_form_container clearfix et_block_module\" data-form_unique_num=\"0\" data-form_unique_id=\"2dfe37cf-890a-424e-a528-7ad7e51c5252\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et-pb-contact-message\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_contact\">\n\t\t\t\t\t<form class=\"et_pb_contact_form clearfix\" method=\"post\" action=\"https:\/\/imagora.mx\/sitio2025\/wp-json\/wp\/v2\/pages\/960\">\n\t\t\t\t\t\t<p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_0 et_pb_contact_field_half\" data-id=\"nombre\" data-type=\"input\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_nombre_0\" class=\"et_pb_contact_form_label\">Nombre<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_nombre_0\" class=\"input\" value=\"\" name=\"et_pb_contact_nombre_0\" data-required_mark=\"required\" data-field_type=\"input\" data-original_id=\"nombre\" placeholder=\"Nombre\" pattern=\"[A-Za-z\\s\\-]*\" title=\"Solo se permiten letras.\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_1 et_pb_contact_field_half et_pb_contact_field_last\" data-id=\"apellido\" data-type=\"input\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_apellido_0\" class=\"et_pb_contact_form_label\">Apellido<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_apellido_0\" class=\"input\" value=\"\" name=\"et_pb_contact_apellido_0\" data-required_mark=\"required\" data-field_type=\"input\" data-original_id=\"apellido\" placeholder=\"Apellido\" pattern=\"[A-Za-z\\s\\-]*\" title=\"Solo se permiten letras.\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_2 et_pb_contact_field_half\" data-id=\"telefono\" data-type=\"input\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_telefono_0\" class=\"et_pb_contact_form_label\">Tel\u00e9fono o Whatsapp<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_telefono_0\" class=\"input\" value=\"\" name=\"et_pb_contact_telefono_0\" data-required_mark=\"required\" data-field_type=\"input\" data-original_id=\"telefono\" placeholder=\"Tel\u00e9fono o Whatsapp\" pattern=\"[0-9\\s\\-]{10,10}\" title=\"Solo se permiten n\u00fameros.Longitud m\u00ednima: 10 caracteres. Longitud m\u00e1xima: 10 caracteres.\" maxlength=\"10\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_3 et_pb_contact_field_half et_pb_contact_field_last\" data-id=\"email\" data-type=\"email\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_email_0\" class=\"et_pb_contact_form_label\">Correo electr\u00f3nico<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_email_0\" class=\"input\" value=\"\" name=\"et_pb_contact_email_0\" data-required_mark=\"required\" data-field_type=\"email\" data-original_id=\"email\" placeholder=\"Correo electr\u00f3nico\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_4 et_pb_contact_field_last\" data-id=\"empresa\" data-type=\"input\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_empresa_0\" class=\"et_pb_contact_form_label\">Nombre de tu empresa o proyecto<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_empresa_0\" class=\"input\" value=\"\" name=\"et_pb_contact_empresa_0\" data-required_mark=\"required\" data-field_type=\"input\" data-original_id=\"empresa\" placeholder=\"Nombre de tu empresa o proyecto\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_5 et_pb_contact_field_last\" data-id=\"necesidad\" data-type=\"select\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_necesidad_0\" class=\"et_pb_contact_form_label\">\u00bfQu\u00e9 servicio te interesa?<\/label>\n\t\t\t\t<select id=\"et_pb_contact_necesidad_0\" class=\"et_pb_contact_select input\" name=\"et_pb_contact_necesidad_0\" data-required_mark=\"required\" data-field_type=\"select\" data-original_id=\"necesidad\">\n\t\t\t\t\t\t<option value=\"\">\u00bfQu\u00e9 servicio te interesa?<\/option><option value=\"Construcci\u00f3n y gesti\u00f3n de marca\">Construcci\u00f3n y gesti\u00f3n de marca<\/option><option value=\"Comunicaci\u00f3n interna\">Comunicaci\u00f3n interna<\/option><option value=\"Dise\u00f1o gr\u00e1fico\">Dise\u00f1o gr\u00e1fico<\/option><option value=\"Dise\u00f1o y desarrollo web\">Dise\u00f1o y desarrollo web<\/option><option value=\"Video\">Video<\/option><option value=\"Generaci\u00f3n de contenidos\">Generaci\u00f3n de contenidos<\/option>\n\t\t\t\t\t<\/select>\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_6 et_pb_contact_field_last\" data-id=\"mensaje\" data-type=\"text\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_mensaje_0\" class=\"et_pb_contact_form_label\">Cu\u00e9ntanos de tu proyecto<\/label>\n\t\t\t\t<textarea name=\"et_pb_contact_mensaje_0\" id=\"et_pb_contact_mensaje_0\" class=\"et_pb_contact_message input\" data-required_mark=\"required\" data-field_type=\"text\" data-original_id=\"mensaje\" placeholder=\"Cu\u00e9ntanos de tu proyecto\"><\/textarea>\n\t\t\t<\/p>\n\t\t\t\t\t\t<input type=\"hidden\" value=\"et_contact_proccess\" 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